This code of practice supports compliance with the AI Act transparency obligations related to marking and labelling of AI-generated content.

The obligations under Article 50 of the AI Act (transparency obligations for providers and deployers of generative AI systems) address risks of deception and manipulation, fostering the integrity of the information ecosystem. These transparency obligations, applicable from 2 August 2026, complement other rules like those for high-risk AI systems or general-purpose AI models. They pertain to marking and detection of AI-generated content and labeling of deep fakes and certain AI-generated publications.

The Code of Practice on transparency of AI-generated content was drawn up by independent experts in a multi-stakeholder process facilitated by the AI Office. It helps providers and deployers of generative AI systems to comply with the AI Act’s obligations for labelling and marking of AI-generated content – Article 50(2),(4) and (5) of the AI Act. Even though adherence to the code is voluntary, the transparency requirements under article 50 of the AI Act are legal obligations.

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